Reconnect with the joy and creativity you had when you began sharing recipes.

Copywriting and digital marketing strategy for food content creators who crave more freedom.

It’s a challenging (but also empowering! 😊) time to share and create recipes.  

Hungry people search for dinner inspiration, but shifting algorithms make getting eyes on your content harder than ever. Not to mention that keeping up with the algorithm’s constant demands is burning you out (and sucking out the fun!). 

And with an influx of AI-generated content, being a genuine, helpful creator is more important than ever. No computer can adequately communicate how curry *smells* as it simmers on the stovetop or what a perfectly baked cake *feels like* when you pull it from the oven. 

If you’re feeling lost or defeated by the industry lately – you’re not alone. 🫶

But when you started your business, you just loved cooking food for people… remember? 🥰

Home kitchens still need your energy, and YOU have something unique to offer. The meaningful relationships you have with your readers prove this.  

 You build connections with home cooks who make your meals and serve them to their loved ones. That’s powerful stuff. 

I’m here to help re-ignite your creative spark and gain financial stability by aligning your unique culinary passions with the needs of your community. 

Hi, I’m Emily. 👋

I help food content creators gain creative and financial freedom so they keep loving what they do.

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I’ve worked with food content creators for 5+ years, riding the wave of updates right alongside you.

As a food copywriter, I put in a lot of effort writing recipe blogs for my clients, helping their websites rank in the top 3 results on Google. Then, when algorithm updates came, they lost it all – along with significant page views and ad revenue. 

Suddenly, it was déjà vu, and I rewrote those pieces from years ago to play along with the new SEO game. 

That’s when I realized it was time to stop putting all our eggs in one basket. 🐣

It’s time for food content creators to diversify, expand, and differentiate their online businesses to be more empowered and resilient. 

You and I have the same goals. We want to support home cooks, share high-quality information, and build community.

But you’re also running a business. 

I believe you can offer valuable content AND grow your financial independence (without relying so much on others).

The industry may be changing, but I promise:

Now is not the time to throw in the kitchen towel. 

Imagine being able to… 

• Confidently regain control of your visibility by leaning on a mix of channels that consistently convert (not shifty, unreliable algorithms). 💌

• Fall back in love with the creative process and stop being restricted by the demands of others. ✨

• Nurture and strengthen bonds with your community without needing to be online 24/7 (because automation helps you work smarter, not harder). 🧘

• Stop giving all your knowledge away for free and be financially rewarded for what makes you unique.💲

• Never feel icky again because you’re not at the mercy of forced promotions for brands you only sorta care about. 🤸‍♀️

• Reliably lean on your business to support your livelihood and enrich your life. 💅

…all while inspiring others to be confident, knowledgeable cooks and eaters. 

Create more time, money, and ease.

My clients have evolved from your average, follow-the-rules creators into dynamic, endlessly creative, independent business owners who are spicing things up. ❤️‍🔥

I’ve helped my clients do things like:

Here’s what they have to say…

👉🏼 Want to feel like this? Let’s work together.

One Appetizing Marketing Portfolio 🤤

Your unique food story is what makes you shine. 

I value who you are – your cultural background, life experiences, and favorite ingredients. They all make you the amazing creator you are today. 

My clients come from all kinds of expertise – budget-friendly plant-based meals, pasta dishes inspired by work in an Italian restaurant, decadent desserts, Hawaii and Portuguese family recipes, summer grilling skills for women…you name it.

Along with being a strategic visionary and detail-oriented collaborator, I’ll also be your biggest cheerleader. 

You have a devoted audience eager to see what you make next. 

Let’s get cooking, shall we?