I help food content creators gain creative and financial freedom so they keep loving what they do.

It’s a challenging (but also empowering! 😊) time to share and create recipes.  

Hungry people search for dinner inspiration, but shifting algorithms make getting eyes on your content harder than ever. Not to mention that keeping up with the algorithm’s constant demands is burning you out (and sucking out the fun!). 

And with an influx of AI-generated content, being a genuine, helpful creator is more important than ever. No computer can adequately communicate how curry *smells* as it simmers on the stovetop or what a perfectly baked cake *feels like* when you pull it from the oven. 

If you’re feeling lost or defeated by the industry lately – you’re not alone. 🫶

But now is not the time to throw in the kitchen towel. 

When you started your business, you just loved cooking food for people… remember? 🥰

Home kitchens still need your energy, and YOU have something unique to offer. The meaningful relationships you have with your readers prove this.  

 You build connections with home cooks who make your meals and serve them to their loved ones. That’s powerful stuff. 

I’m here to help re-ignite your creative spark and gain financial stability by aligning your unique culinary passions with the needs of your community. 

Hi, I’m Emily. 👋 A food-obsessed marketer and mentor.

I’ve worked with food content creators for 5+ years, riding the wave of updates right alongside you. 

As a food copywriter, I put in a lot of effort writing recipe blogs for my clients, helping their websites rank in the top 3 results on Google. Then, when algorithm updates came, they lost it all – along with significant page views and ad revenue. 

Suddenly, it was déjà vu, and I rewrote those pieces from years ago to play along with the new SEO game. 

That’s when I realized it was time to stop putting all our eggs in one basket. 🐣

I now support food content creators looking to diversify, expand, and differentiate their online businesses so they’re more empowered and resilient. 

You and I have the same goals. We want to support home cooks, share high-quality information, and build community.

But you’re also running a business. 

I believe you can offer valuable content AND grow your financial independence (without relying so much on others). So when those inevitable online updates happen, you won’t break a sweat. 

I’m here to help creatives who truly value food and want to take their business to the next level. 

Imagine being able to… 

• Confidently regain control of your visibility by leaning on a mix of channels that consistently convert (not shifty, unreliable algorithms). 💌

• Fall back in love with the creative process and stop being restricted by the demands of others. ✨

• Nurture and strengthen bonds with your community without needing to be online 24/7 (because automation helps you work smarter, not harder). 🧘

• Stop giving all your knowledge away for free and be financially rewarded for what makes you unique.💲

• Never feel icky again because you’re not at the mercy of forced promotions for brands you only sorta care about. 🤸‍♀️

• Reliably lean on your business to support your livelihood and enrich your life. 💅

…all while inspiring others to be confident, knowledgeable cooks and eaters. 

Look, I know marketing systems and strategies aren’t the most exciting part of what you do (you’d rather be experimenting in the kitchen). 

BUT it’s how you’ll turn your online business from surviving to thriving.

I’m here to help you handle the details that will transform your business and take a ton of weight off your shoulders. 

My clients have evolved from your average, follow-the-rules creators into dynamic, endlessly creative, independent business owners who are spicing things up. ❤️‍🔥

I’ve helped my clients do things like… 

• 3x the page views on their website 

• Book up pre-orders for the release of their cookbook

• Increase course sales funnel email open rates by 63%

• Launch products at Whole Foods and Wegmans

I value who you are – your cultural background, life experiences, and favorite ingredients. They all make you the amazing creator you are today. 

My clients come from all kinds of expertise – budget-friendly plant-based meals, pasta dishes inspired by work in an Italian restaurant, decadent desserts, Hawaii and Portuguese family recipes, summer grilling skills for women…you name it. 

I appreciate your unique food story and what makes you shine. 

Along with being a strategic visionary and detail-oriented collaborator, I’ll also be your biggest cheerleader. 

You have a devoted audience eager to see what you make next. 

Let’s get cooking, shall we?

As seen on

Let’s Take Your Business to the Next Level

I’m constantly inspired by culinary creatives like you. And with 10+ years of food service experience, I know exactly where you’re coming from. When we work together, you’re gaining a trusted marketer + a fierce advocate for your cause.

When you work with me, you’ll get: 

🪴Confidence that your online content supports you and your unique business goals 

👩‍🍳The freedom to spend more time cooking and less time in front of your computer

😌Peace of mind as you pass your high-level thinking to an expert 

💡Creative marketing ideas from a fellow foodie who’s always cheering you on

🧠Continuous coaching and empowerment to help bring your big ideas alive

Learn more about how I can help you save time and reduce reliance on shifting algorithms.

One Appetizing Marketing Portfolio 🤤

Every cook has their food origin story – here’s mine. 

I was raised on a former blueberry farm where, every summer, my family would haul out big nets to cover our berries for picking. It was the most exciting time of the year, and it only lasted a few weeks. While the berries were ripe, my cousins and I would eat handfuls right off the bush until our tummies hurt. 

This short window of incredible blueberry juiciness taught me how much flavors vary throughout the year and the importance of celebrating what we have when we have it.  

Even with an abundant home garden, I wasn’t a confident cook growing up. (Turning on a stove scared me until later than I’m willing to admit). 

Instead, food helped me escape a toxic job I hated. 

After college, I followed the typical career path of my major, doing what I was “supposed to do,” but I realized it was awful. A job in campus food service gave me an out and led me to the pleasant unexpected. 

I walked into my first commercial kitchen without any experience, but the chef immediately welcomed me. He showed me how inclusive, fun, and creative cooking could (and should) be, shattering old-school kitchen culture and becoming a champion for healthy, local foods. 

When I went to the Culinary Institute of America for its Menus of Change conference, it opened my eyes to how much power we have in our eating choices. I was inspired by all the other chefs and culinary leaders determined to make plant-based eating SO delicious that it was irresistible. 

I began working as a food copywriter to help support the culinary innovators who shared my enthusiasm for the power of food. Leaving the corporate world to run my business and serve the creative works I believed in was scary. I had to leap, strengthen my self-trust, and embrace my passions. 

Taking a chance on yourself is always worth it. 

Since then, I’ve worked with various food content creators – from recipe bloggers to educators to meal delivery services. I’ve also lived in and explored many culinary-rich places, from the farmlands of Hudson Valley, NY, to the vibrant food scenes in Boston and San Francisco (driving across the country twice – with plenty of restaurant stops!). 

My years living in California tapped into that childhood craving for the tastiest bite of produce possible. It was pure joy. I experienced the abundance of foods we can grow but also realized how little of it most of us experience. During a prep shift at Chez Panisse, I solidified my love for the beauty in the simplicity. 

I believe our eating choices are impactful, and educating home cooks is a compassionate, empowering skill that improves the world. 

I know I’m forever changed by the chefs I’ve met. 

Your work can have that same impact on others.