Crave-worthy food copywriting

that makes your customer say, "Ooh yes, I'll order one of those please." 🍽️

Food is more than a daily essential.

Meals are moments to connect with other cultures, heal the planet, and nurture our bodies.

✨This is why you do what you do. ✨

Whether you’re a chef, CPG brand, farmer, or culinary innovator, you love food for more than its flavor. You know every dish can leave a positive impact on the well-being of consumers and the planet.

Increasingly conscious consumers are searching online for brands that satisfy their appetites and align with their values.

They’re searching for you. 🔎 Are you capturing them?

Here’s where I come in.

Food copywriting is the foundation of your online content and digital marketing strategy.

Audiences love the stories behind a plate. Well-written copy connects with your target audience and gets the results you need to drive your purpose. 🔥

The thing is, writing is a time-consuming and strategic process. Your plate is too full & all that digital marketing stuff can feel kind of intimidating…

Don’t worry. Keep cooking. While you feed the world, my writing will help your business succeed.

Because if anyone deserves a seat at the table, it’s you. 💖

I’m here to help you meet your goals. Imagine….

• Increasing your website’s visibility on Google

• Attracting ready-to-buy consumers to your business

• Clearly communicating the value of your product/service to target audiences

• Growing sales online & in-store

• Expanding your distribution

• Accomplishing your annual revenue goals

• Make a bigger impact on our food system and communities  

…all while never leaving the kitchen!

I know from years of food service experience how busy you are.

You don’t have time to develop a comprehensive marketing strategy AND write all the content. There are menus to plan, walk-ins to organize, and mise en place to prep.

Even so, the importance of your digital marketing can’t be overlooked. Your customers expect you to have an online presence and they genuinely want to connect with you.

But food copywriting needs to do more than just sound good.

The copy that converts is also part of a purposeful marketing plan. That’s what gets your target audience to take action and say “hell yes!” to your awesome offer.

My writing will get you results and give you more time to focus on flavor.

When you work with me, you’ll get:

• 💌 Purposeful, engaging writing that clicks as well as it sounds

• ✏️ In-depth consumer research so every piece of writing speaks directly to your audience's needs

• 🍳 Excellent SEO so you can rank higher in Google and connect directly with info-seeking audiences

• 🪴Confidence that your online content supports you and your unique business goals

• 👩‍🍳The freedom to spend more time cooking and less time in front of your computer

• 😌Peace of mind as you pass your to-do list and high-level thinking to an expert

• 💡Creative marketing ideas from a fellow foodie who’s always cheering you on

We Make a Good Team

My food writing helps chefs, CPG brands, recipe creators, and food innovators get results that drive their purpose. 👩‍🍳✨ As a copywriter and content strategist, it's my job to help you execute your vision.

Consider me your sous chef.

My 10+ years of food service experience means I also get where my clients are coming from. I’m constantly inspired by culinary leaders like you. When we work together you’re gaining a trusted writer and marketer + a fierce advocate for your cause.

Together we can make a positive impact, one plate at a time. 🍽️

Food Copywriting and Content Strategy Services

One Appetizing Writing Portfolio 🤤

If my younger self heard I would one day work in food, she wouldn’t believe it.

Me? The girl who barely ate more than plain pasta as a kid and bought the same “safe” grocery items as I learned how to operate a stove? (Chicken tenders, cereal, and apples were my college essentials, in case you were wondering.)

I’ve always appreciated a delicious meal but was too intimidated to make one of my own. The apprehensions consumers have are familiar to me - I had them too.

I found myself in the food and hospitality by accident but quickly came to realize it was exactly where I belonged.

I started to see meals differently. Food became an opportunity to connect with other cultures, a powerful fuel for my body, and a means for growing a healthier planet.

Plus, flavor is so much fun.

As my food marketing career began, my chef colleagues inspired me to expand my palette and learn through the world’s cuisine. And they put me to work.

I’ve made sandwiches during a lunch rush, passed hors d'oeuvres at holiday parties, organized the walk-in cooler, and tossed fresh pizza dough. I may not have been the best cook on the line, but these hands-on experiences made me part of the team and helped me learn how a kitchen operates.

My kitchen experiences left me on an insatiable exploration of the industry I now love. I’m constantly inspired by culinary leaders like you and am well-prepared to help your food and beverage brand succeed.