Hi, I’m Emily!
Every cook has their food origin story – here’s mine.
I was raised on a former blueberry farm where, every summer, my family would haul out big nets to cover our berries for picking. It was the most exciting time of the year, and it only lasted a few weeks. While the berries were ripe, my cousins and I would eat handfuls right off the bush until our tummies hurt.
This short window of incredible blueberry juiciness taught me how much flavors vary throughout the year and the importance of celebrating what we have when we have it.
Even with an abundant home garden, I wasn’t a confident cook growing up. (Turning on a stove scared me until later than I’m willing to admit).
Instead, food helped me escape a toxic job I hated.
I walked into my first commercial kitchen super intimidated and without any experience, but the chef immediately welcomed me. He showed me how inclusive, fun, and creative cooking could (and should) be, shattering old-school kitchen culture and becoming a champion for healthy, local foods.
My true food passion began when I attended the Culinary Institute of America's Menus of Change conference. I was struck by how much power we have in our eating choices and how many leaders were inspired to make an impact.
I began working as a food copywriter to help support the culinary innovators who shared my enthusiasm for the power of food.
Leaving the corporate world to run my business and serve the creative works I believed in was scary. I had to leap, strengthen my self-trust, and embrace my passions. But taking a chance on yourself is always worth it.
Since then, my business has been certified by Write Your Way To Freedom, one of the most prestigious online programs for copywriters. I’ve worked with many food content creators (including my long-term client of 4+ years!) and have shared my expertise on the Eat Blog Talk Podcast and at the 2024 Virtual Tastemaker Conference about monetizing your business.
I’m also a culinary explorer at heart, equally happy dining at a local restaurant and eating a homemade dinner on the couch while watching Chef’s Table. I’ve also been fortunate to live in many culinary-rich places, from the farmlands of New York to the vibrant urban food scenes in Boston and New York. I even worked a prep shift at Chez Panisse in Berkeley, California.
I believe our eating choices are impactful, and educating home cooks is a compassionate, empowering skill that improves the world.
Culinary creatives like you constantly inspire me. And with 10+ years of food service experience, I know exactly where you’re coming from.
When we work together, you gain a trusted marketer and a fierce advocate for your cause.
I know I’m forever changed by the chefs I’ve met. I want your work to have that same impact on others.
In your corner,
Emily
When you work with me, you’ll get:
🪴Confidence that your online content supports you and your unique business goals
👩🍳The freedom to spend more time cooking and less time in front of your computer
😌Peace of mind as you pass your high-level thinking to an expert
💡Creative marketing ideas from a fellow foodie who’s always cheering you on
🧠Continuous coaching and empowerment to help bring your big ideas alive
