Why Your Point of View Is Key to Ranking as a Food Content Creator
If you’ve been sharing recipes online for a while, you’ve definitely noticed how much the rules of SEO have changed in recent years.
I’ve written for food bloggers for 5+ years, and honestly? I’m kind of psyched the rules are changing. Because I truly believe it’s for the better.
The days of 1,200 words packed with keywords and generic filler about “why we love this recipe” are gone. Search engines are getting smarter, and so are readers (which is a good thing!).
What both of them want now is the same: a human voice with real, first-hand experience behind it.
That’s where your point of view as a recipe content creator comes in.
The Problem: Too Many “Perfectly Optimized,” Totally Forgettable Posts
There’s a lot of sameness in food blog writing right now.
When every recipe post follows the same structure, uses the same SEO checklists, and avoids taking risks, readers can’t tell who’s behind the recipe — and Google can’t either.
That’s a problem, because today’s search algorithms reward expertise, originality, and experience.
If your blog post sounds like it could’ve been written by anyone, then there’s no way it will stand out.
The Solution: Make Your Point of View Crystal Clear
Your point of view is what turns a basic recipe “how-to” into a story worth reading.
It’s what tells both readers and search engines that this recipe came from a real cook who’s tested, tweaked, and perfected it. AI can’t do this! Only you can.
When you take a clear stance, you show that you have firsthand knowledge. Something that is so valuable as AI becomes more involved in online recipes.
Google wants to recognize human-first creators. So make it easy for them to know who you are!
How to Find Your Point of View (POV)
Think about the last time you developed a recipe for your food blog:
What did you learn while testing?
What frustrated you?
What mistakes did you make, so the reader doesn’t have to?
What did you change to make it work?
That’s your your authority as a food content creator.
Your point of view might be as simple as:
A preference: “I always use Greek yogurt to balance it out with a little tang.”
A conviction: “You don’t need any dairy for silky results!”
A philosophy: “Pasta should always simmer with the sauce for a restaurant-quality finish.”
When you express this clearly, you instantly sound like a real recipe creator with lived experience — because you are!
How to Integrate Your POV Into a Recipe Blog Post
You don’t have to reinvent your process to sound more like you. Try these small but powerful shifts:
Add your take early. Within the first few sentences of your post, explain what makes your version different. Ex: “Most banana breads rely on oil, but I tested this one with melted butter for a richer crumb — and it worked.”
Explain your reasoning. Readers and search engines both want to understand why you made certain choices. That context is a signal of expertise.
Use real testing moments. Mention what didn’t work before you landed on the version that did. It builds trust and makes your writing feel authentic.
Cut the generic phrasing. Replace vague lines with something specific that shows your insight. Ex: “The key to keeping these cookies chewy? Let the dough rest overnight — it’s worth it.”
Why It Works (for Readers and Rankings)
Adding your unique perspective humanizes your writing and proves your expertise.
It shows readers that your recipe was developed by someone who cooks for real life, not for algorithms. This keeps readers on your site longer because they can feel your enthusiasm and learn something new from your process.
It also demonstrates to Google that your food blog has real expertise and authority. This helps Google get to know you, value you, and rank you!
Your Point of View is the Most Powerful SEO Tactic You Already Have
By writing with conviction, showing your real testing process, and claiming your space as an expert food content creator, you’ll stand out in a sea of similar recipe blogs and build lasting authority in your niche.